SEO Search Engine Optimization How To Do?Do you want to know everything about SEO Search Engine Optimization?? then Read this complete guide to SEO.
When you start a new website or blog on any niche, then there is very Difficult to get a position on the first page of the SERP, even if you publish content regularly. Your competitors are showing there, instead of you. They are getting the huge amount of organic traffic due to their higher positions in SERP. This is a loss of you
Because,
♠ 33% visitors go with 1st Position in SERP! Really ???
♠ 75% visitors go with Top 3 results in Search Engine Results. Can You Imagine ??
♠ There is very less amount of visitors that check 2nd or 3rd page
♠ And Almost no (negligible) visitors go on 10th or further page in SERP
♥ In every month, on Google, 100+ billion Searches make by their users. Oh Really!!!
Now you can think or imagine why you need top position in search engine results?
But now Question is that
- how you can get top positions in SERP??
- How to get free organic traffic??
The answer is SEO
What is SEO Search Engine Optimization & How it Works?
Definition- SEO Search Engine Optimization is a technique or the process to make a website or web page, search engine optimized to gain or achieve free, natural or organic traffic by getting Higher Position in Search engine results.
Learn What Google Say about SEO
To understand that, how SEO Works First you have to need to learn & understand about
- search engine is working ??
- How search engine knows about your site or content ??
- How Search engine gives positions in SERP ??
After that, you can understand the working of SEO. It is the technique to increase the presence and visibility of your site or content on Internet by Different methods.
SEO has three types-
- White hat SEO (recommended, 100% Safe & Genuine )
- Grey Hat SEO (not recommended)
- Black Hat SEO (not recommended)
It divides into two parts-
On-Page SEO- make on your site or web page
Off-Page SEO- make without opening your site.
How to do SEO – Step by Step Guide
You can hire an SEO expert to do it for your site. I also provide SEO services, but I recommend that you do it yourself. Learn about SEO and understand it & start it. Googles SEO starter guide
SEO Periodic Table By search engine land
Before starting SEO check your Site’s Indexing in Search Engine by Site:domain.com.
If not then submit it on Google for indexing. LINK to submit
Keywords
To start SEO Search Engine Optimization, you have need keywords related to your niche. Keywords are used to write content & get the position in Search results. Choose keywords according to your niche. For example: if you have a fitness niche site then use keywords related to fitness like as, Fitness Tips, Fitness Bands, Body Exercises. And check monthly search volume, CPC etc. terms, about a keyword before choosing them.
You have to need to use keyword research tools to find keywords. Choose long tail keywords. There are many tools to do keyword research (free & Paid). But I am recommending you some best tools to find keywords
Content
“Content is the king of online market” this is true. I have found it many cases.
After choosing keywords, write content on them. And use relative keywords about that main keywords.
For example, if you write content on “Google Adsense” then use its LSI or Relative keywords like as Google Adsense approval, Google Adsense Tips, Requirements for Google Adsense etc.
Your content should be free from any error (spelling errors & grammar errors). Use Grammarly tool to check errors. Most important, your content must be unique not be plagiarized. It means content should not be copied from any other sources or sites.
Write a well-structured, informative, Descriptive and unique content. Content should be minimum 700-1000 words. But I recommend 800+ words in a post. Lengthy content is more SEO friendly. Use media in your content to increase search visibility. Remember one thing; Write for users, not for Search engines
Content OptimizationTitle Tags
Write an Accurate, descriptive and concise title for your content As well as search engine. It should not be lengthy than 65-75 characters with spaces.
Use Keywords in-
- in title & permalink.
- In the first paragraph.
- Image alt tag.
- Use LSI keywords in body & H2 or H3.
Meta Tags
meta tags provides information about your site to search engine.write a unique and relative meta description about your content. It should not be longer than 160 characters.
Google statement about meta tags-
Heading Tags
Use Heading tags to highlight & divide your content titles in heading, subheading, etc.
Use H1 tag for content title only not repeat it. In WordPress, H1 tag is already in the title so don’t use it. H2 for Subheading & H3 for sub-subheading and so on…
In WordPress you can use Yoast Seo & Seopressor plugin it will help & guide you to do On-page SEO for your website or webpage.
Official Statement of Google About H1 tags
URL-Structure
URL is the address structure of your site. It should be well written, shorter(2-5 words) with focus keyword. Use hyphens instead of other symbols.
Image SEO
write image title, caption & alt text to make an image Seo optimized.
Design & ArchitectureYour site must be neat & clean designed with proper HTML, CSS, JAVASCRIPT configuration. With easily understandable navigation structure. Google looks for quality in your site. So Google uses website load time(page speed) as a factor in ranking. If you have a site that takes very less time to load or open then your rank will be higher in searches. UseGoogle page speed checker tool to check your site load time. you can use Pingdom or GTmetrix to check.
Your site should be Mobile friendly. In these days everyone has & use smartphones to search, read and watch something. Mobile users increasing day by day. So make your site is mobile-friendly.
Social presence
this is a big factor in ranking.Social media has a great impact on the visibility of your site or content. Your Social reputation (likes, shares, tweets, followers) is counting in ranking. So you have the need to Share your content on social media to increase its social presence & indexing. It also helps to get traffic on your site. So be active on social media and share your content on popular sites like as, Facebook, Twitter, Linkedin, Google Plus, Pinterest, etc.
Backlinks
backlinks are one of the most important things to get a higher position in the google ranking. Google checks about your backlinks, backlinks quality etc. to believe in you. Having backlinks from premium sites, it means you & your content are genuine not fraud or spam. So in the result of this trust, you get the higher position.
Submissions
Submit your site to high PR & your niche related directories, forum, communities etc. it will help you to increase your online presence & indexing as well as get traffic for your site. Get your content on Google
Submit your site Google Indexing
Violation & Spam Penalties-we can’t talk about SEO without considering the chances of google penalties. Doing SEO with wrong way or methods and over SEO can penalize your site from SERP. So be careful when doing SEO Search Engine Optimization. Don’t submit site on any site directory and in bulk. Check alexa rank and quality of that site to submit your site.
Webspam Content Violations
Conclusion
These are the main and basic factors of SEO Search Engine Optimization. SEO is not a big deal you can do it easily if you understand it once. Output may take some time depends upon your requirements. But there is always a risk of google penalties. Avoid Over & spammy SEO. Keep learn more about SEO search engine optimization & start it for you Site.
If you like this post then please share it on social media. but if you have any question or suggestion then please feel free to write in comment section. Thanks
All the best….!!!!
Harpreet MunjalI’m Harpreet Munjal, The man behinds Dot Com Only. I am an Engineer by qualification, Blogger by passion. I have expertise experience in blogging, WordPress, Google Adsense, SEO, SMM, Affiliate marketing and money making methods.
Anglina Maria JANUARY 21, 2017Hi Harpreet Munjal, all great tips mentioned here. The post is really a fabulous piece.
And of course, we will have to follow your guidelines because you can be considered as one of the organic traffic generation gurus!
Reply
Thanks
Harpreet Munjal JANUARY 25, 2017Thanks, @Anglina
Reply
Thanks for like this post & for great compliment.
Rajesh MARCH 22, 2017Thank you so much for this SEO Guide, This is very useful and I am very much interested in learning more about SEO and want to be a SEO Expert. If Possible please guide me.
Reply- Harpreet Munjal MARCH 22, 2017
Hello, @Rajesh
Reply
I am happy that it is useful for you.
Thanks for your encouragement & for your comment.
best wishes for your great future.
Adil Ahmad APRIL 19, 2017Hello Harpreet,
I would like to thanks, this informative article for SEOr.
I am glad after reading your article about on Seach Engine Optimization. You know that what was the unique information for me, you have written in the article “Use LSI K.W in Heading”. I am totally unaware that thing. So, I’ll always remember this On Page factor.
I always use LSI K.W in the site content so now I’ll use it in post heading
Thank You!
Reply
Adil- Harpreet Munjal APRIL 20, 2017
Hello! @Adil
Yes you can Use LSI in Headings for SEO. Metadata helps to Search Engine to know & understand about your content. but it is not a major factor in SEO.
Most important is the quality of content & naturally use of KWs & LSI in your content. But avoid kw Stuffing.Thanks for your valuable comment….!!!
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Ying Poff APRIL 19, 2017I visit every day some sites and information sites to read articles, however this webpage gives quality based articles.|
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Earnest Mcvinney APRIL 19, 2017Hi there! Would you mind if I share your blog with my myspace group? There’s a lot of folks that I think would really appreciate your content. Please let me know. Thanks|
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Drill SEO APRIL 19, 2017Yes, Quality of Content is most important
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Tamatha Durward APRIL 21, 2017I really love your site.. Excellent colors & theme. Did you create this site yourself? Please reply back as I’m attempting to create my own site and would love to learn where you got this from or what the theme is named. Thank you!|
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Dot Dimeo APRIL 21, 2017Pretty nice post. I simply stumbled upon your weblog and wished to say that I’ve truly loved surfing around your blog posts. In any case I will be subscribing in your rss feed and I hope you write again very soon!|
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Nikhil Makwana APRIL 22, 2017The quality of content is most valuable assets in blogging. If you have unique topic and user-friendly content, it will not take a longer time to rank in Google first page.
The tips and information you are giving in your article are really great and reliable. Thanks for sharing awesome article Harpreet.
Reply- Harpreet Munjal APRIL 22, 2017
Hello @Nikhil
Reply
Yes, quality is the most important to achieve success in blogging.
and really Thanks for your informative comment.
Bhavnish MAY 2, 2017Nice blog and good information about SEO, yes true content is king nice post keep it up
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Bryn MAY 12, 2017It’s a pretty decent post. Keep it up.
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Shivakumar MAY 15, 2017Thank u so much
Reply
It’s very valuable info
Luciano Fertig JUNE 6, 2017Thanks a lot for this article.I tried doing this myself, and forgot the display:block part.Now it works
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Aashaq JUNE 10, 2017Thanks this is solid foundation for beginners where to start seo but it is a wast field.
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Govind Singh JUNE 21, 2017Thanks For Post Very Basics in very much important points yaa “Content is King” this is very energetic word in this time, but i think you can add some more technical points like some basics of robots.txt etc…
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Gnaneshwar JULY 16, 2017Ohho..really amazing boss.. vry much impressive & informative too..
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thanks fr this post!- Harpreet Munjal JULY 16, 2017
Hello @Gnaneshwar
Reply
I’m glad you like it.
Thanks for your comment.
- Harpreet Munjal AUGUST 9, 2017
Hello @Tia
Reply
I’m glad you like it…
Fajar Nindyo AUGUST 27, 2017Thank you for straight forward explanation on the SEO techniques that should be understood by web owners. Great post !.
Reply- Harpreet Munjal AUGUST 29, 2017
Hello @Fajar
Reply
Thanks for your comment…!!
