HEALTH & WELLNESS - NETWORK-MARKETING
References
  1.   "Definition of digital marketing". Financial Times. Retrieved 22 August 2015.
  2.   "EBSCO Publishing Service Selection Page". eds.b.ebscohost.com.
  3.   Nielsen (10 March 2016). "Digital Advertising is Rising in Canada, Requiring More Sophisticated Measures of Success". Nielsen. Nielsen. Retrieved 25 March 2016.
  4.   Nielsen (20 January 2016). "Connected Commerce is Creating Buyers Without Border". Nielsen Global. Nielsen Global. Retrieved March 25, 2016.
  5. Dahlen, Micael (2010). Marketing Communications: A Brand Narrative Approach. Chichester, West Sussex UK: John Wiley & Sons Ltd. p. 36.
  6.  How To Embrace The Five Steps Of Data-Driven Marketing Published by Forbes, October 17, 2013; accessed 17 January, 2017
  7.  "Digital Marketing". Techopedia. Retrieved 22 August2015.
  8.  Clark, Dorie (11 November 2012), The End of the Expert: Why No One in Marketing Knows What They're Doing, Forbes, archived from the original on 4 November 2013
  9.  Hart, Cathy; Doherty, Neil; Ellis‐Chadwick, Fiona (2000-09-01). "Retailer adoption of the Internet – Implications for retail marketing". European Journal of Marketing. 34 (8): 954–974. ISSN 0309-0566. doi:10.1108/03090560010331441.
  10.   "Ad agency joins up with AOL for marketing surveys". Retrieved 2015-03-11.
  11.   Kates, Matthew (17 April 2013), Making digital and traditional marketing work together, Econsultancy, archived from the original on 25 November 2013
  12.  "Digital Marketing Communication". iccwbo.org. Retrieved 17 October 2015.
  13.   Brinkley, Claire (18 October 2012), Digital marketing is growing in Australia, but so is the skills gap, Econsultancy, archived from the original on 21 October 2012
  14.   eMarketer (25 September 2013), Worldwide Ad Growth Buoyed by Digital, Mobile Adoption, eMarketer, archived from the original on 12 November 2013
  15.   Google, Trends. "Google Trends". Google Inc. Retrieved 9 February 2014.
  16.   Nielsen (3 February 2016). "What Are Connected Shoppers Doing and Not Doing Online". Nielsen Global. Nielsen Global. Retrieved 24 March 2016.
  17.  Maw-Liann Shyu; Wan-Ju Chiang; Wen-Yuan Chien; Sheng-Liang Wang (1 July 2015). "Key Success Factors In Digital Marketing In Service Industry and the Development Strategies: A Case Study On Fleur DE Chine At Sun Moon Lake". The international Journal of organizational innovation.
  18.   Nielsen (20 January 2016). "Connected Commerce is Creating Buyers Without Borders". Nielsen Global. Nielsen Global. Retrieved 24 March 2016.
  19.   Tiago, Maria Teresa Pinheiro Melo Borges;Veríssimo, José Manuel Cristóvão (2014). "Digital Marketing and Social Media; Why Bother?". INBAM, Business Horizons.
  20.   http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?sid=bdb6c9a5-c01c-4b99-8b9d-611e4500abf0%2540sessionmgr4003&vid=1&hid=4202
  21.   Nielsen (17 December 2015). "Tops of 2015: Digital". Nielsen Insights Media and Entertainment. Nielsen. Retrieved 24 March 2016.
  22.   Sakas, D. P., Dimitrios, N. K., & Kavoura, A. (2015). The Development of Facebook's Competitive Advantage for Brand Awareness. Procedia Economics And Finance, 24(International Conference on Applied Economics (ICOAE) 2015, 2–4 July 2015, Kazan, Russia), 589-597. doi:10.1016/S2212-5671(15)00642-5
  23.  Öztürk, C. M. (Ed.) (2013) Dijital İletişim ve Yeni Medya, Anadolu Üniversitesi Yayını: 2956, Eskişehir.
  24.  Mogoş, R. "Digital Marketing for Identifying Customers' Preferences -- A Solution for SMEs in Obtaining Competitive Advantages". International Journal of Economic Practices & Theories. 5 (3): 240–247.
  25.   Kumar, A.; Bezawada, R.; Rishika, R.; Janakiraman, R.; Kannan, P. K. (2016). "From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior". Journal of Marketing. 80 (1): 7–25. doi:10.1509/jm.14.0249.
  26.   Van Niekerk, A (2007). "Strategic management of media assets for optimizing market communication strategies, obtaining a sustainable competitive advantage and maximizing return on investment: An empirical study". Journal of Digital Asset Management. 3 (2): 89–98. doi:10.1057/palgrave.dam.3650070.
  27.   Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal Of Research In Marketing, 3327-41. doi:10.1016/j.ijresmar.2015.06.004
  28.   "654 oba resource guide final" (PDF). codescentre.com.
  29.  Gibbs, Samuel (18 September 2015). "Facebook's new opt-out for tracking ads is not enough, says privacy expert" – via The Guardian.
  30.  "whitepaper-collaborating with digital agency" (PDF). hcltech.com.
  31.   "People-based marketing is the strategy of the future, new report claims". Retrieved 2016-09-26.
  32.   Kim, Angella J.; Johnson, Kim K.P. (2016). "Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook". Computers in Human Behavior. 58: 98–108. doi:10.1016/j.chb.2015.12.047.
  33.   Patrutiu Baltes, Loredana (2015). "Content Marketing- The Fundamental Tool of Marketing". Bulletin of the Transilvania University of Brasov.
  34.   World Economics (June 2015). "Digital and Mobile Continues to Dominate Share of Marketing Budgets.".
  35.  Whiteside, S (January 2016). "Five digital marketing lessons from comScore.".
  36.  Square2Marketing (2012). "Online advertising: Google AdWords & pay-per-click.".
  37.  Belch, E; Belch, A (2012). Advertising and promotion: An integrated marketing communication perspective ((9th ed) ed.). New York,NY: McGraw-Hill/Irwin.
  38.  Fill, C; Hughes, G; De Franceso, S (2013). Advertising strategy, creativity and media. London, UK: Pearson.
  39.   Pratik Dholakiya (14 April 2015). "3 Digital Marketing Channels That Work for Every Advertiser". Entrepreneur. Retrieved 17 October 2015.
  40.   Edelman, B.; Brandi, W. (2015). "Risk, Information, and Incentives in Online Affiliate Marketing". Journal of Marketing Research. 52 (1): 1–12. doi:10.1509/jmr.13.0472.
  41.   Dapko, J. L.; Artis, A. B. (2014). "Less is More: An Exploratory Analysis of Optimal Visual Appeal and Linguistic Style Combinations in a Salesperson's Initial-Contact E-mail to Millennial Buyers Within Marketing Channels". Journal of Marketing Channels. 21 (4): 254–267. doi:10.1080/1046669X.2014.945358.
  42.   "4 Important Digital Marketing Channels You Should Know About". Digital Doughnut. Retrieved 17 October 2015.
  43. Terlutter, R.; Capella, M. L. (2013). "The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games". Journal of Advertising. 42 (2/3): 95–112. doi:10.1080/00913367.2013.774610.
  44.  . (2015). "Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements". Journal of Advertising. 44 (3): 208–218. doi:10.1080/00913367.2014.956376.
  45.  PricewaterhouseCoopers (2013), "2012 Internet Advertising Revenue Full-Year Report," April, http://www.iab.net/media/file/IABInternet AdvertisingRevenueReportFY2012POSTED.pdf/
  46.  Basil, Michael D (1994). "Multiple Resource Theory I: Application to Television Viewing". Communication Research. 21 (2): 177–207. doi:10.1177/009365094021002003.
  47.   Chatterjee, Patrali (2001), "Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising," in Internet Marketing Research: Theory and Practice, Ook Lee, ed., Hershey, PA: Idea Group, 209–16.
  48.   Lee, J.; Ham, C.; Kim, M. (2013). "Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action". Journal of Interactive Advertising. 13(1): 1–13. doi:10.1080/15252019.2013.768048.
  49.   "ICC Code, Digital Interactive Media - ICC Codes Centre". codescentre.com. Retrieved 17 October 2015.
  50.   INBAM, Business Horizons, (May 2015). "Digital Marketing for Identifying Customers' Preferences -- A Solution for SMEs in Obtaining Competitive Advantages.". International Journal of Economic Practices & Theories.
  51. Jump up^ Dodson, I (2016). The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns. Hoboken, New Jersey: Wiley. ISBN 9781119265702.
  52.   ryan, D (2014). Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation. Kogan Page. ISBN 9780749471026.
  53. ^  Chaffey, Dave; Ellis-Chadwick, Fiona (2012). Digital Marketing: Strategy, Implementation and Practice. Harlow: Pearson Education. ISBN 0273746227.
  54.  Chaffey, Dave. "Digital marketing strategy advice - Smart Insights Digital Marketing". Smart Insights. Retrieved 1 May 2017.
  55.   Fill, C. (2006). Marketing communications. 1st ed. Harlow: FT Prentice Hall, pp.372-373.
  56.   Parmenter, D. (2007). Key performance indicators. 1st ed. Hoboken, N.J.: John Wiley & Sons.
  57.  Marr, B. (2012). Key performance indicators. 1st ed. Harlow, England ; ; New York: Pearson Financial Times Pub.
  58.  French, A. and Smith, G. (2013). Measuring brand association strength: a consumer based brand equity approach. European Journal of Marketing, 47(8), pp.1356-1367.
  59.  McCarthy, E.J. (1964), Basic Marketing, Richard D. Irwin, Homewood, IL.
  60.  Mercer, D. (1999). Marketing. 1st ed. Oxford [u.a.]: Blackwell.
  61.  Booms, B.H. and Bitner, M.J., 1981. Marketing strategies and organization structures for service firms. Marketing of services, 25(3), pp.47-52
  62.  Chaffey, D. and Ellis-Chadwick, F. (2012). Digital Marketing: Strategy, Implementation and Practice. 1st ed. Harlow: Pearson Education.
  63.  Ryan, D. (2014). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Ed. 3. 1st ed. Kogan Page.