Generation Plastic
spending parents' green is morphing.
Generation Plastic
By the time a college student has graduated, changes are that he or she will have more than $3,000 in credit card debt — and have four or more credit cards. As young adults grow more comfortable with spending on plastic, credit card companies are aiming at making a generation of future credit afficianados — and are marketing at kids as young as 3 years old.
Credit cards are featured in games for kids as well as toys such as Barbie. Pre-pay cards that parents can give to kids are seen by some as "credit cards with training wheels," but can also be a convenience for parents, allowing them to track their child's purchases.
Cards such as PAYjr and Visa Buxx are popular for kids,
