Google Classroom
 marketing at kids as young as 3 years old?
2014, Apples chief executive Tim Cook outlined the importance of customers data security in an open letter stating "our business model is very straightforward: We sell great products."

Cook added, "we don't build a profile based on your email content or web browsing habits to sell to advertisers. We don't 'monetize' the information you store on your iPhone or in iCloud. And we don't read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple."
Educational technology services often collect far more information on kids- 


Generation Plastic

spending parents' green is morphing.

Generation Plastic

By the time a college student has graduated, changes are that he or she will have more than $3,000 in credit card debt — and have four or more credit cards. As young adults grow more comfortable with spending on plastic, credit card companies are aiming at making a generation of future credit afficianados — and are marketing at kids as young as 3 years old.

Credit cards are featured in games for kids as well as toys such as Barbie. Pre-pay cards that parents can give to kids are seen by some as "credit cards with training wheels," but can also be a convenience for parents, allowing them to track their child's purchases.

Cards such as PAYjr and Visa Buxx are popular for kids, 











Marketing To Kids
I've already talked about the experience with my daughters, their school and Google. It's terrible how little staff know about Google and privacy. They just like all the free services and how easy they are to use (Gmail, Google Drive, Google Docs). At least in our case I was able to get them to change their policies.

Now that my daughter is in high school they actually have a class on safety and the internet, where they talk about things like passwords, e-mail scams, not giving out personal information and related issues to keep safe. Yet they still use Google services. Go figure.
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