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The author is free to correct me if mistaken but in this latest report, the EFF is not claiming Google is "spying" on schoolchildren, nor is Google attempting to collect data about children that they should not. The way I've read the report is that schools themselves are not handling student privacy in the manner they should. The way the article was written implies over and over that this is Google doing something onerous, which is not what the EFF is saying is it? 

Edited for clarification
edited April 19

Google Classroom is a blended learning platform developed by Googlefor schools that aims to simplify creating, distributing and grading assignments in a paperless way. It was introduced as a feature of G Suite for Education on May 6, 2014, followed by its public release on August 12, 2014. In June 2015, Google announced a Classroom API and a share button for websites, allowing school administrators and developers to further engage with Google Classroom. In March 2017, Google opened Classroom to allow any personal Google users to join classes without the requirement of having a G Suite for Education account, and in April, it became possible for any personal Google user to create and teach a class.

Google Classroom combines Google Drive for assignment creation and distribution, Google Docs, Sheets and Slides for writing, Gmail for communication, and Google Calendar for scheduling, and Google search to help with school projects. Students can be invited to classes through the institution's database, through a private code, or be automatically imported from a school domain. Each class creates a separate folder in the respective user's Drive, where the student can submit work to be a graded by a teacher. Mobile apps, available for iOS and Android devices, let users take photos and attach to assignments, share files from other apps, and access information offline. Teachers can monitor the progress, for each student, and after being graded, teachers can return work, with comments, for the student to revise and improve the assignment. Teachers can post announcements to a class stream, where students can comment.

Google claims that, as part of G Suite for Education, it does not show advertisements for Google Classroom users, and does not collect data or information for advertising purposes. This has been disputed. Google stopped scanning students' Gmail messages in April 2014 following privacy concerns, but the Electronic Frontier Foundation has twice, in December 2015 and April 2017, alleged that Google has broken its commitment to privacy, by gathering information without consent[citation needed]. Google has responded, saying that it is "confident" its tools comply with applicable laws and privacy pledges.

  1. Retrieved April 28, 2017.
  2.   Regan, Tom (April 27, 2017). "Google's Classroom is open to anyone with an urge to teach"EngadgetAOL. Retrieved April 28, 2017.
  3.   Kerr, Dara (May 6, 2014). "Google unveils Classroom, a tool designed to help teachers"CNETCBS Interactive. Retrieved April 28, 2017.
  4.   "Invite students to a class"Classroom HelpGoogle. Retrieved April 28, 2017.
  5. ^   Steele, Billy (May 6, 2014). "Google Classroom helps teachers easily organize assignments, offer feedback"EngadgetAOL. Retrieved April 28, 2017.
  6.   "Submit an Assignment"Google Classroom help. Google. Retrieved March 27, 2015.
  7.   "Archive a class - Classroom Help"Archive a class. Retrieved April 6, 2015.
  8.   Wright, Mic (January 14, 2015). "Google’s new Classroom app opens its doors on Android and iOS"The Next Web. Retrieved April 28, 2017.

Commonly referred to as youth marketing, this type of marketing is highly targeted and different from traditional marketing in many ways

Why them? Beyond having incredible purchasing power, the youth segment (which falls into two camps) is appealing to marketers for a number of reasons. 

The first camp is comprised of brands like Disney® or Barbie® that develop products and services for younger target markets. Youth marketing in this camp is necessary in order to sustain the business. 

The second camp is comprised of brands like Coca-Cola® or Hulu® that seek a broader audience in terms of age. Youth marketing in this camp operates on the assumption that younger audiences can be tapped now in order to cultivate loyal relationships well into the future. 

The basis for this camp is loyalty and the commonly held marketing belief that it’s easier to retain a customer than it is to recruit a new one. 1 Lagorio, Christine. “Resources: Marketing To Kids - CBS News.” Breaking News
References 
  1.   "Google Classroom"APKMirrorAndroid Police. September 21, 2017. Retrieved September 29, 2017.
  2.   "Google Classroom"App StoreApple Inc. September 25, 2017. Retrieved September 29, 2017.
  3.   Magid, Larry (May 6, 2014). "Google Classroom Offers Assignment Center for Students and Teachers"Forbes. Retrieved April 28, 2017.
  4.   Etherington, Darrell (May 6, 2014). "Google Debuts Classroom, An Education Platform For Teacher-Student Communication"TechCrunchAOL. Retrieved April 28, 2017.
  5.   Kahn, Jordan (August 12, 2014). "Google Classroom now available to all Apps for Education users, adds collaboration features"9to5Google. Retrieved April 28, 2017.
  6.   Lapowsky, Issie (August 13, 2014). "Google Wants to Save Our Schools—And Hook a New Generation of Users"WiredCondé Nast. Retrieved April 28, 2017.
  7.   Perez, Sarah (June 29, 2015). "Google Expands Its Educational Platform “Classroom” With A New API, Share Button For Websites"TechCrunchAOL. Retrieved April 28, 2017.
  8.   Hockenson, Lauren (August 24, 2015). "Google Classroom updates with Calendar integration, new teacher tools"The Next Web. Retrieved April 28, 2017.
  9.   Ressler, Gene (March 15, 2017). "Google Classroom: Now open to even more learners"The Keyword Google BlogGoogle. Retrieved April 28, 2017.
  10.  Etherington, Darrell (April 27, 2017). "Google Classroom now lets anyone school anyone else"TechCrunchAOL
 

Google has there user to create and teach a class. 

Features 

Google Classroom ties Google DriveGoogle Docs, Sheets and Slides, and Gmail together to help educational institutions go to a paperless system.



 Google Calendar was later integrated to help with assignment due dates, field trips, and class speakers.



Students can be invited to classrooms through the institution's database, through a private code that can then be added in the student's user interface or automatically imported from a school domain.



Each class created with Google Classroom creates a separate folder in the respective user's Google Drive, where the student can submit work to be graded by a teacher.




Assignments 

Assignments are stored and graded on Google's suite of productivity applications that allow collaboration between the teacher and the student or student to student. Instead of sharing documents that reside on the student's Google Drive with the teacher, 



files are hosted on the student's Drive and then submitted for grading. Teachers may choose a file that can then be treated as a template so that every student can edit their own copy and then turn back in for a grade instead of allowing all students to view, copy, or edit the same document. 



 Students can also choose to attach additional documents from their Drive to the assignment.




Grading 

Google Classroom supports many different grading schemes. Teachers have the option to attach files to the assignment which students can view, edit, or get an individual copy. Students can create files and then attach them to the assignment if a copy of a file wasn't created by the teacher. 



Teachers have the option to monitor the progress of each student on the assignment where they can make comments and edit. Turned in assignments can be graded by the teacher and returned with comments to allow the student to revise the assignment and turn back in. Once graded, assignments can only be edited by the teacher unless the teacher turns the assignment back in.




Communication 

Announcements can be posted by teachers to the class stream which can be commented on by students allowing for two-way communication between the teacher and students.



 Students can also post to the class stream but won't be as high of a priority as an announcement by a teacher and can be moderated. Multiple types of media from Google products such as YouTube videos and Google Drive files can be attached to announcements and posts to share content. Gmail also provides email options for teachers to send emails to one or more students in the Google Classroom interface.



 A Classroom can be accessed on the web or via the Android and iOS Classroom mobile apps.




Time-cost 

Teachers can add students by giving students a code to join the class. Teachers that manage multiple classes can reuse existing announcements, assignments, or questions from another class. Teachers can also share posts across multiple classes and archive classes for future classes. Students' work, assignments, questions, grades, comments can all be organized by one or all classes, or sorted by what needs reviewing.




Archive course 

Classroom allows instructors to archive courses at the end of a term or year. When a course is archived, it is removed from the homepage and placed in the Archived Classes area to help teachers keep their current classes organized. When a course is archived, teachers and students can view it, but won't be able to make any changes to it until it is restored.




Mobile applications 

Google Classroom mobile apps, introduced in January 2015, are available for iOS and Android devices. The apps let users take photos and attach them to their assignments, share files from other apps, and support offline access.




Privacy

In contrast to Google's consumer services, Google Classroom, as part of G Suite for Education, does not show any advertisements in its interface for students, faculty, and teachers, and user data is not scanned or used for advertising purposes.