On May 12, 2011, McGraw-Hill Professional announced its new ebook platform, the McGraw-Hill eBook Library, described as a state-of-the-art platform delivering unparalleled access to the publisher's premium content for institutions around the world. According to the website, the product was initially scheduled to launch in March 2011. Company officials plan appearances at library-related conferences throughout the coming year to demo the new ebook service, geared to the needs of professional and academic markets.